Make Your Articles Evergreen
Technology progresses quicker than most businesses can keep up. As a result, the internet is loaded with articles that are no longer relevant. When you’re using article marketing as part of your overall branding strategy, these articles do your company a disservice. They tell your customers that you’re behind the times. You’re irrelevant. You can’t keep up.
How do you avoid this pitfall?
1. Avoid references that might date your article. While this is not always possible, especially when it comes to articles about the ever-changing realms of business and technology, it is one of the only fool-proof ways to keep an article evergreen.
2. Utilize generic stand-ins terms. For instance, instead of referencing Facebook or Twitter–sites that may or may not be relevant within a few years time–use ‘social media.’
3. Keep a database of articles. By doing this, it makes it simpler to go back from time to time and erase any information that may have been rendered false over time, and ensure that your articles are still relevant overall.
4. Continuously produce new articles. If you have articles that integrate newer technologies, then old, irrelevant articles are more easily forgiven.