Schubert Solutions

Writing Services that Communicate

I don’t know if you know this, but there is an obvious difference between writing and communicating.  They’re often lumped into the same category and used as synonyms, but communicating entails far more than merely typing some words into a blank Word doc.

Communicating is about understanding the underlying purpose of each project, and creating copy that does double (and sometimes triple or quadruple) duty.  Communicating is not limited to just informing, it can also persuade, relate, resolve, sell, empathize, sympathize… shall I go on?  I thought you’d say no, but OK then, I’ll continue:  symbolize, entrance, encourage, enhance, affect, change, inspire.

My writing is never one-dimensional.  I create content that informs readers, while simultaneously incorporating the underlying message that you want to communicate.

Writing for the Web

A lot of other writers falter by writing web copy the same as they would write print copy.  Unfortunately, catching a reader’s attention is much more difficult on the web, where shorter attention spans are very common.  The different reading style of web readers necessitates a different writing approach.  My web writing services take into account the challenge of writing for the internet and use techniques proven to capture the attention of your target audience.

Business Writing Services

Having experienced the business world first-hand, I understand the demand for professional, concise communications.  Your online (and offline) marketing materials, website copy, and sales letters are the face of your business, and I’ll help ensure that you’re making the best impression.

Some of the business writing services I can provide are:

• Website copy
• Web articles
• White Papers
• SEO articles
• Press Releases
• Blog posts
• Business letters/memos
• Editing/Proofreading

If your project does not fall under a specified category, contact me for a quote.